Assimilation and contrast effects in reactions to communication and attitude change

J Abnorm Psychol. 1957 Sep;55(2):244-52. doi: 10.1037/h0048480.

Authors

C I HOVLAND, O J HARVEY, M SHERIF

PMID: 13474895
DOI: 10.1037/h0048480

No abstract available

MeSH terms

Attitude*
Behavior*
Communication*
Humans