Abstract
Many CEOs say public relations is vital to their hospital's success, but don't give their PR officers a strategic role, a recent survey shows. CEOs with narrow views are "losing a great opportunity," says Richard Norling, president and CEO of Fairview Hospital and Healthcare Services, Minneapolis.
MeSH terms
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Attitude of Health Personnel*
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Chief Executive Officers, Hospital / statistics & numerical data
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Decision Making, Organizational*
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Hospital Administration / methods
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Hospital Administration / statistics & numerical data*
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Interprofessional Relations
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Planning Techniques
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Public Relations / statistics & numerical data*
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Role
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Surveys and Questionnaires
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United States