The Danish story started with the publication of Willett's Lancet paper in 1993, and ended when industrially produced trans fatty acids (IP-TFA) were reduced at the Danish market following a ban in 2003. The Danish Nutrition Council, established in 1992, was the driving force behind a campaign that convinced Danish politicians that IP-TFA could be removed from foods without any effect on taste, price or availability of foods. The Nutrition Council argued that as no positive health effect of IP-TFA had ever been reported, then just the suspicion that a high intake exerts harmful effects on health could justify a ban. The Danish success story might be interesting for other countries where this unnecessary health hazard could be eliminated from their foods.