Cognitive dissonance and the perception of natural environments

Psychol Sci. 2007 Oct;18(10):917-21. doi: 10.1111/j.1467-9280.2007.02000.x.

Abstract

Two studies demonstrated that the motivation to resolve cognitive dissonance affects the visual perception of physical environments. In Study 1, subjects crossed a campus quadrangle wearing a costume reminiscent of Carmen Miranda. In Study 2, subjects pushed themselves up a hill while kneeling on a skateboard. Subjects performed either task under a high-choice, low-choice, or control condition. Subjects in the high-choice conditions, presumably to resolve dissonance, perceived the environment to be less aversive than did subjects in the low-choice and control conditions, seeing a shorter distance to travel (Study 1) and a shallower slope to climb (Study 2). These studies suggest that the impact of motivational states extends from social judgment down into perceptual processes.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Choice Behavior / physiology
  • Cognitive Dissonance*
  • Distance Perception / physiology
  • Emotions / physiology
  • Environment*
  • Female
  • Humans
  • Judgment / physiology
  • Male
  • Motivation
  • Students / psychology
  • Visual Perception / physiology*