Value of color in advertising
J Appl Psychol
.
1947 Jun;31(3):260-70.
doi: 10.1037/h0057772.
Authors
L WARNER
,
R FRANZEN
PMID:
20241978
DOI:
10.1037/h0057772
No abstract available
MeSH terms
Advertising*
Color / psychology*
Humans