Vocal fry may undermine the success of young women in the labor market

PLoS One. 2014 May 28;9(5):e97506. doi: 10.1371/journal.pone.0097506. eCollection 2014.

Abstract

Vocal fry is speech that is low pitched and creaky sounding, and is increasingly common among young American females. Some argue that vocal fry enhances speaker labor market perceptions while others argue that vocal fry is perceived negatively and can damage job prospects. In a large national sample of American adults we find that vocal fry is interpreted negatively. Relative to a normal speaking voice, young adult female voices exhibiting vocal fry are perceived as less competent, less educated, less trustworthy, less attractive, and less hirable. The negative perceptions of vocal fry are stronger for female voices relative to male voices. These results suggest that young American females should avoid using vocal fry speech in order to maximize labor market opportunities.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • Employment / methods*
  • Employment / trends*
  • Female
  • Humans
  • Sound Spectrography
  • Speech / physiology*
  • Speech Acoustics*
  • Speech Production Measurement
  • United States
  • Verbal Behavior / physiology*
  • Voice Quality / physiology*

Grants and funding

Duke University and the Fuqua School of Business provided financial and logistical support. R.C.A. was also supported by a grant from the National Science Foundation (IOS-11-44991). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.