Cyber-pornography consumption has become a widespread behavioral habit, with potential diverse outcomes for the user. Previous studies have repeatedly found that males are exposed to cyber-pornography more than females, when they are asked about it explicitly. However, perceived social acceptance of cyber-pornography consumption may dramatically bias such explicit reports. The current study aimed at better understanding gender differences in exposure to cyber-pornography using both explicit self-report measures and a new measure developed to examine exposure to cyber-pornography indirectly. The findings demonstrated gender differences in exposure to cyber-pornography in both measures. Women tended to understate the extent of their exposure. Interestingly, men showed the opposite tendency. Lastly, perceived social acceptance mediated the relationship between gender and explicit report bias. We discuss the conclusions of the current study in relation to previous theories and findings, as well as the importance of using indirect measures to study socially controversial topics such as cyber-pornography.
Keywords: Cyber-pornography; gender; implicit exposure; social desirability.