How do you communicate? Managing the change process

Physician Exec. 1996 Jul;22(7):26-9.


Change is a difficult and emotionally charged issue in any organization. Clear, effective communication is essential to deal with people's fears and expectations. Multiple tools and schools of thought are available to increase organizational effectiveness, including systems theory, TQM, and change management. Physician managers are under the gun to incorporate these ideas and use them to effect organizational change. But the biggest challenge is how to bring the techniques home and put them to use, one-on-one with another person. How can you become a more effective communicator and change agent? The basis for win-win relationships revolves around being aware of how we communicate--not just our words, but our body language and tone of voice.

MeSH terms

  • Communication*
  • Conflict, Psychological
  • Humans
  • Interprofessional Relations*
  • Negotiating
  • Organizational Innovation
  • Organizational Objectives
  • Physician Executives / psychology*
  • Systems Theory
  • Total Quality Management
  • United States