Staying on target

Healthc Ala. 1997 Fall;10(3):22-5, 28.

Abstract

In the area of market research, it's critical to be accurate and accumulate useful information, but it's also important to be cost-effective. Sometimes, a lot of planning and a little innovation can be the answer to obtaining the right information at the right price.

MeSH terms

  • Computer Communication Networks
  • Cost-Benefit Analysis
  • Data Collection
  • Economic Competition
  • Focus Groups
  • Guidelines as Topic
  • Hospital-Patient Relations
  • Marketing of Health Services / economics
  • Marketing of Health Services / methods*
  • United States