Professional Dental Services: The Yellow Pages Advertising Decision

Health Mark Q. 1998;15(3):95-104. doi: 10.1300/J026v15n03_06.

Abstract

Yellow pages advertising decisions are among the most important marketing decisions made by dental services professionals. Yet, little empirical evidence is available to guide these decisions. Through a literature review, the purpose of this article is to synthesize available knowledge in this area and provide guidelines for more effective yellow pages advertising.

Publication types

  • Review

MeSH terms

  • Advertising / standards
  • Advertising / statistics & numerical data*
  • Decision Making
  • Guidelines as Topic
  • Health Services Research
  • Humans
  • Marketing of Health Services / standards
  • Marketing of Health Services / statistics & numerical data*
  • Practice Management, Dental / statistics & numerical data*
  • United States