Systematic design of effective marketing research requirements in health maintenance organizations

Health Mark Q. 1987 Spring-Summer;4(3-4):89-105. doi: 10.1300/J026v04n03_09.
No abstract available

MeSH terms

  • Consumer Behavior
  • Health Benefit Plans, Employee
  • Health Maintenance Organizations / organization & administration*
  • Information Systems
  • Marketing of Health Services*
  • Research Design
  • United States