Systematic design of effective marketing research requirements in health maintenance organizations
Health Mark Q
.
1987 Spring-Summer;4(3-4):89-105.
doi: 10.1300/J026v04n03_09.
Authors
L F Cunningham
,
R O Bennett
PMID:
10284177
DOI:
10.1300/J026v04n03_09
No abstract available
MeSH terms
Consumer Behavior
Health Benefit Plans, Employee
Health Maintenance Organizations / organization & administration*
Information Systems
Marketing of Health Services*
Research Design
United States