Environmental scanning in U.S. corporations

Long Range Plann. 1984 Apr;17(2):117-28. doi: 10.1016/0024-6301(84)90143-2.


Environmental scanning is a new activity among corporations, because of its importance, corporations need to progress by stages to achieve a structured and formal system of scanning, and this takes time. This paper is based on a study examining the evolution and state of environmental scanning among corporations, and finds that the essential difference between scanning at the corporate and at the product/market level is not observed by all companies. Ideally, there should be a close liaison between the two levels so that each may reinforce the scanning effort of the other.

MeSH terms

  • Commerce
  • Environment*
  • Health Facilities
  • Organization and Administration*
  • Organizational Innovation*
  • Planning Techniques
  • United States