Sex Roles and Stereotyping on Television

Adolesc Med. 1993 Oct;4(3):551-562.


Gender-role images on television emphasize ideal body types and stereotypical patterns of behavior that influence the way in which adolescents view their peers of both sexes as well as themselves. The degree of change in society is not reflected in the content of television commercials or programs, which continue to reinforce traditional concepts of physical appearance, marriage, power, and occupational roles.