The effects of gender and music video imagery on sexual attitudes

J Soc Psychol. 1999 Jun;139(3):378-85. doi: 10.1080/00224549909598393.


This study examined the influence of gender and exposure to gender-stereo-typed music video imagery on sexual attitudes (adversarial sexual beliefs, acceptance of rape myths, acceptance of interpersonal violence, and gender role stereotyping). A group of 44 U.S. college students were randomly assigned to 1 of 2 groups that viewed either a video portraying stereotyped sexual imagery or a video that excluded all sexual images. Exposure to traditional sexual imagery had a significant main effect on attitudes about adversarial sexual relationships, and gender had main effects on 3 of 4 sexual attitudes. There was some evidence of an interaction between gender and exposure to traditional sexual imagery on the acceptance of interpersonal violence.

MeSH terms

  • Adult
  • Female
  • Humans
  • Interpersonal Relations
  • Male
  • Music*
  • Sex*
  • Sexual Behavior / psychology*
  • Stereotyping
  • Video Recording*
  • Violence