High-performing, low-performing, and male-oriented rams were used to investigate behavior and neuroendocrine correlates of sexual interest and discrimination. Treatment consisted of visual and olfactory contact with stimulus animals through a woven wire fence, which inhibited copulation (either ewes in estrus or other rams), for 4 h on each of three consecutive days. Before exposure to stimulus animals on d 1 and during the final 1 h of exposure on d 2, blood samples were collected every 15 min for 1 h to determine concentrations of LH and testosterone. During exposure to stimulus animals, rams were continuously observed and investigatory behaviors were recorded. There was no day effect for any behavior. Groups of rams differed (P < .05) in amounts of behaviors exhibited, but behaviors were not influenced by sex of stimulus animals. High-performing rams exhibited more (P < .05) investigatory behaviors toward stimulus animals than low-performing or male-oriented rams. Plasma concentrations of LH increased (P < .05) in high-performing rams following exposure to estrous ewes, but not following exposure to rams. In low-performing and male-orientated rams, concentrations of LH were unchanged regardless of sex of the stimulus animal. Change in plasma concentrations of testosterone from pre- to posttreatment did not differ between high-performing, low-performing, and male-oriented rams. However, low-performing rams exhibited an increase (P < .05) in plasma concentrations of testosterone following exposure to rams. In conclusion, high-performing rams exhibit a high degree of investigatory behaviors toward estrous ewes and other rams. High-performing rams seem to discriminate sex of stimulus animals and exhibit a neuroendocrine response (i.e., increased plasma LH) only when exposed to ewes in estrus. The sensory signals provided by estrous females are either not detected by low-performing or male-oriented rams or are not sufficiently provocative to elicit further investigation by these rams.