What the papers say: how does the United Kingdom press treat water fluoridation and does it matter?

Br Dent J. 2000 Jul 8;189(1):14-8. doi: 10.1038/sj.bdj.4800587.


This is a case study to investigate in an objective way how fluoridation is reported in the press. All press cuttings collected by a reputable national agency covering a 9-month period were studied; were rated as being profluoridation, antifluoridation or neutral. The rating system was calibrated before the study by comparing the scores given by the author and a selected group of experts. Overall, press article coverage was antifluoridation, though it is not clear how intentional this is.

MeSH terms

  • Attitude to Health
  • Fluoridation / psychology*
  • Humans
  • Newspapers as Topic*
  • Public Opinion*
  • Publication Bias
  • United Kingdom