There is strong experimental evidence to indicate that regular aerobic exercise can prevent disease, decrease the risk of failing, reduce physical disability, improve sleep, and enhance mood and general well being. Despite these benefits, approximately 50% of sedentary adults who start an exercise program stop them within the first 6 months of involvement. To help older adults initiate and adhere to a regular exercise program, a seven step approach was developed and implemented in a continuing care retirement community (CCRC). The seven steps include: (1) education; (2) exercise pre-screening; (3) setting goals; (4) exposure to exercise; (5) role models; (6) verbal encouragement; and (7) verbal reinforcement/rewards. Following implementation of the seven step approach, 40 (19%) of the 212 residents living in the CCRC exercise regularly.