The impact of customer focus on program participation rates in the Virginia WIC Program (Special Supplemental Nutrition Program for Women, Infants, and Children)

J Public Health Manag Pract. 2001 Jan;7(1):1-9. doi: 10.1097/00124784-200107010-00004.


It has been shown in the for-profit sector (business, service, and manufacturing) that the success of an organization depends on its ability to satisfy customer requirements while eliminating waste and reducing costs. The purpose of this article was to examine the impact of current practices in customer focus on program participation rates in the Virginia WIC Program. The results of this study showed that the use of customer-focused strategies was correlated to program participation rates in the WIC Program. The mean data showed that teamwork and accessibility were at unsatisfactory levels in Virginia.

Publication types

  • Evaluation Study
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Attitude of Health Personnel
  • Child
  • Child Nutritional Physiological Phenomena*
  • Consumer Behavior / statistics & numerical data*
  • Cross-Sectional Studies
  • Female
  • Health Care Surveys
  • Health Services Accessibility
  • Humans
  • Infant
  • Infant Nutritional Physiological Phenomena*
  • Nutritional Physiological Phenomena*
  • Planning Techniques
  • Program Evaluation / statistics & numerical data*
  • Public Assistance / statistics & numerical data*
  • Public Health Administration / standards*
  • Regression Analysis
  • Virginia