The cigar revival and the popular press: a content analysis, 1987-1997

Am J Public Health. 2001 Feb;91(2):288-91. doi: 10.2105/ajph.91.2.288.


Objectives: The purpose of this study was to examine print media coverage of cigars during the period 1987 to 1997.

Methods: A content analysis of 790 cigar-focused newspaper and magazine articles was conducted.

Results: Cigar-focused articles increased substantially over the study period, paralleling increased cigar consumption. Articles focused on cigar business (39%) and events (19%). Only 4% of articles focused on health effects. Sixty-two percent portrayed cigars favorably. The tobacco industry was mentioned in 54% of articles and portrayed positively in 78%. Forty-two percent of the individuals quoted or described in articles were affiliated with the tobacco industry; only 5% were government/public health figures.

Conclusions: Print coverage of cigars failed to communicate health risk messages and contributed to positive images of cigars.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Advertising / statistics & numerical data*
  • Advertising / trends*
  • Attitude to Health
  • Health Knowledge, Attitudes, Practice
  • Humans
  • Mass Media / statistics & numerical data*
  • Mass Media / trends*
  • Newspapers as Topic / statistics & numerical data*
  • Newspapers as Topic / trends*
  • Periodicals as Topic / statistics & numerical data*
  • Periodicals as Topic / trends*
  • Plants, Toxic*
  • Smoking / adverse effects
  • Smoking / psychology*
  • Social Behavior
  • Social Perception
  • Tobacco Industry / statistics & numerical data
  • Tobacco Industry / trends
  • Tobacco*
  • United States