All-optical angular control of the molecular alignment in liquid-crystal films is demonstrated using a laser beam having an elliptically shaped intensity profile. The material birefringence is unimportant, as proven by the fact that good alignment is obtained with unpolarized light. This raises the possibility of achieving optical angular control of transparent isotropic bodies. A general theoretical approach, based on light and matter angular momentum conservation, shows that the optical alignment is due to the internal compensation between the transfer of the orbital and the spin part of angular momentum of the incident photons to the material.