Human relationships or interactions with horses have varied throughout history depending on human needs, but it is horses' ability to carry a human individual that has had perhaps the greatest impact on their relationship with man. Despite our long association with the horse, there have been few studies on human-horse relationships. There is little historical evidence on individual relationships with horses but indications of strong human-horse relationships have been noted in mounted societies, such as North American Plains Indians. Riding a horse has traditionally been associated with power, and was reserved for the ruling elite in many areas. Demographic data suggest that human relationships with horses may have changed in recent times. Although the lack of land and the relatively high cost of horse care may reduce the possibility of ownership for many people, the availability of riding establishments and increases in leisure time mean that riding is no longer restricted to the upper classes. There is a wide range in type and intensity of potential interactions with horses, indicating that human-horse relationships are likely to vary considerably. Some people appear to sacrifice a great deal in order to own a horse. However, the motivation behind these activities and the process by which an individual assesses personal costs of ownership versus their perceived benefits remains to be studied. Future research should focus on characterising the human-horse relationship, and the degree of individual and cultural variation. A greater understanding of horse owner perceptions of 'costs' versus 'benefits' may also increase our understanding of the relationship and the economic importance of horses in society.