Fiberoptic intubation is the technique of choice in management of a difficult intubation. It should be a first choice, not a last resort after attempts with conventional techniques have failed. It should be mastered by all physicians involved in airway management. The technique is cost-effective because it avoids airway trauma and cancellation of surgical cases because of failed intubation. The flexible bronchoscope for airway management as a diagnostic, therapeutic, and problem-solving tool is not used to the degree that it deserves. Anesthesiologists and other critical care physicians should master the technique and use it on a daily basis. The widespread use of the instrument for airway management deserves encouragement.