The palatability to captive, mostly laboratory-bred, Norway rats (Rattus norvegicus) of cereal-based baits containing 0.02 g kg-1 brodifacoum, with and without bird-repellent additives, was compared in a no-choice experimental design. Methyl anthranilate (25 g kg-1), dimethyl anthranilate (25 g kg-1) and cinnamamide (2.5 g kg-1) reduced bait consumption by the rats, but all except one rat ate enough bait to receive a lethal dose. Cinnamamide (1 g kg-1), ortho-aminoacetophenone (0.1 g kg-1) and tannic acid (20 g kg-1) did not reduce bait consumption and all rats died after eating baits. The concentration of cinnamamide palatable to rats has only a low and short-lived repellency to birds, so it does not warrant further investigation. However, ortho-aminoacetophenone and tannic acid should now be field-tested for palatability to all three rat species in New Zealand and for repellency to native New Zealand birds.