Using folk media in HIV/AIDS prevention in rural Ghana

Am J Public Health. 2001 Oct;91(10):1559-62. doi: 10.2105/ajph.91.10.1559.


The pandemic of HIV/AIDS continues to pose a serious threat to the population of sub-Saharan Africa, despite ongoing public health efforts to control the spread of infection. Given the important role of oral tradition in indigenous settings throughout rural Africa, we are beginning an innovative approach to HIV/AIDS prevention based on the use of folk media. This commentary explains the types of folk media used in the traditional Ghanaian setting and explores their consistency with well-known theories. Folk media will be integrated with broadcast radio for interventions under the HIV/AIDS Behavior Change Communication Project being undertaken as part of the CARE-CDC Health Initiative (CCHI) in 2 districts in Ghana.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Ghana / epidemiology
  • HIV Infections / epidemiology
  • HIV Infections / prevention & control*
  • Health Promotion / methods*
  • Humans
  • Mass Media*
  • Persuasive Communication
  • Program Evaluation
  • Radio
  • Rural Health*