Alcohol advertising and adolescents

Pediatr Clin North Am. 2002 Apr;49(2):353-76, vii. doi: 10.1016/s0031-3955(01)00009-8.


Considerable research now exists that the media may exert a powerful influence on adolescents' drug-taking behavior. Teens view an average of 2,000 beer and wine ads per year in the US. In addition, television shows, movies, and music videos contain considerable amounts of alcohol use. This article will discuss the available research and offers suggestions to make the media healthier for teenagers.

Publication types

  • Review

MeSH terms

  • Adolescent
  • Adolescent Behavior / psychology*
  • Advertising / standards*
  • Alcohol-Related Disorders / psychology*
  • Alcoholic Beverages / standards*
  • Humans