Objective: To evaluate the implementation of a lipid testing service across an entire market of a large chain pharmacy.
Design: Observational study using a validated satisfaction scale.
Setting: Nine Osco Drug pharmacies in Des Moines, Iowa.
Main outcome measures: Number of patients choosing to participate in a fee-for-service lipid screening program, type of test chosen, effects of marketing on service volume, and patient satisfaction.
Results: A total of 159 screenings were performed in the 9 pharmacies. The majority of patients (79.7%) chose the more expensive fasting lipid profile, and service volume seemed to correspond to the number and intensity of marketing efforts. There was a trend toward increased patient satisfaction with the services represented by the Managing Therapy and Friendly Explanation dimensions addressed in the survey.
Conclusion: Patients were willing to pay out-of-pocket for lipid screening. More efforts need to be devoted to marketing this service to create value for the customer and to establish it as a viable component of pharmacy business.