doi: 10.1038/nature01018.
The present and future of the international wine industry
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- PMID: 12167877
- DOI: 10.1038/nature01018
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The present and future of the international wine industry
Nature.
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Abstract
Wine production is both art and science, a blend of individual creativity and innovative technology. But wine production is also business, with economic factors driving manufacturing practices. To be successful in the modern marketplace, a winemaker must integrate the artistic and economic aspects of wine production, and possess a solid understanding of the intrinsic and extrinsic factors that underlie purchase motivation.
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