PIP: In a Literacy, Population, and Family Planning Education workshop held in New Delhi in 1970, Asian development and communication planners acknowledged the potential of puppetry as a method of education and social development. In 1975, the National Media Center (NMPC) created its Nutrition Communication Office (NCO) to disperse information for the Philippine Nutrition Programme. The medium of puppetry was employed because of its low cost and popularity. The NCO understood its goals of promoting good nutritional habits and beliefs among children and met these goals by testing the feasibility of puppet theater, running training workshops for interested individuals and groups, and by continuing to evaluate and review programs and reactions. In the past 11 years, the National Media Production Center has grown to develop programs on population, agriculture, values, the role of rural women and good health habits. Evaluation and review of the success of puppet theater programs has shown that a very high percentage of children understand the messages of the shows and approve of this method of instruction and entertainment.