PIP: Population control through voluntary adoption of family planning is emphasized in India's family planning policy. The 1981 census figures have not shown an arresting rate of population growth. The social and attitudinal barriers to promoting the concept of the small family are great where men and women are not exposed to new ideas. The target groups for family planning include the 75% of the population residing in rural areas. The literacy rate for women in rural areas in 1971 was 18.69. Motivation is difficult unless supported by systematic education. Women play an important role in the determination of family size. Participation in social and economic activities may help to promote small family size by meeting the necessary conditions of emotional and social fulfillment of women outside the family context. Adquate education for women in rural as well as urban areas can elucidate alternatives to childbearing and enable women to appreciate the need for and use of contraception. Employment opportunities enhance women's familial decision making power through the acquisition of an alternative social and economic role, which may help them to adopt birth control practices, space their children, and limit family size. Motivational schemes may change the attitudes of a small number of families, however, greater gains could be achieved through an investment in women's education and employment.