PIP: 14 million people have already died due to HIV/AIDS, with at least 95% of all infections and deaths occurring in the developing world. HIV has not been stopped in any country, even where expensive new drugs against AIDS are widely available. Such drugs are scarcely available or affordable in developing countries. Relatively late to arrive in Asia, HIV is rapidly gaining ground in some Asian countries. For example, recent research in India indicates that HIV is firmly rooted in the general population and is spreading into rural areas. A new survey in the state of Tamil Nadu found that almost 500,000 people are infected with HIV and that the infection rate is 3 times higher in villages than in cities. In nine countries in which at least 10% of the adult population is HIV-positive, it is estimated that AIDS will soon cost an average of 17 years of life expectancy compared with what the countries would have experienced in the absence of an HIV/AIDS epidemic. Some evidence does, however, suggest that HIV education and prevention efforts are convincing young people and teenagers to adopt HIV/AIDS risk reduction behaviors.