PIP: In 1997, Heping District in China was designated as one of the five localities to pilot the Quality of Care program in family planning (FP). Over the last two years, the district has achieved encouraging results in forging an alternative path for implementing the family planning program in urban areas. District FP leaders have acknowledged the importance of meeting clients' needs in providing quality services, hence a service network was established to better meet the needs of the local residents. This network consists of a petition reception office, a district/subdistrict help center, a district FP publicity service center, a contraceptive distribution center and a subdistrict/neighborhood service center. It provides policy consulting, healthy childbirth and child rearing, education of the newlyweds and gynecological check-up, private counseling mailbox, sales and distribution of contraceptives, open publicity corners and provide publicity package, compilation and distribution of a handbook for FP work and implementing quality of care program. In addition to this service network, KAP surveys and training programs were also conducted. Lastly, the establishment of the information feedback system has facilitated the implementation of the Quality of Care program and avoided the wastage of resources.