Compliance with the item limit of the food supermarket express checkout lane: another look

Psychol Rep. 2002 Dec;91(3 Pt 2):1057-8. doi: 10.2466/pr0.2002.91.3f.1057.

Abstract

A total of 68 15-min. observations of customers' behavior at a food supermarket suggests that only about 7% of shoppers observe the item limit of the express lane. The averages tended to be about four pieces.

MeSH terms

  • Cooperative Behavior*
  • Food*
  • Humans
  • Marketing*
  • Social Control, Informal*
  • United States