The Implicit Association Test (IAT) uses reaction times to measure implicit linkages among concepts or between concepts and attributes. The Palm IAT is a simplified version of the IAT that runs on Palm Pilot or Handspring Visor personal digital assistant devices. The Palm IAT is portable, provides precise measurement, and allows for efficient data collection inside or outside the laboratory. Three studies were conducted to asses its practical usefulness. Study 1 (N = 1 2) replicated a previous demonstration of more favorable implicit associations for flowers than for insects. Study 2 (N = 9) found individual differences in linking the self-concept to characteristics of agency and communion. Study 3 (N = 23) found individual differences in linking the self-concept to characteristics of boldness and friendliness. Reliability of the Palm IAT is similar to reliability of theoriginal desktop computer version. Using the Palm IAT, one can study hard-to-reach populations in unusual settings.