Web surveys' hidden hazards

Harv Bus Rev. 2003 Jul;81(7):16-7, 115.


The same question posed on the Web and in print can yield very different answers, dramatically distorting survey results and misleading management. But, as psychologist Palmer Morrel-Samuels demonstrates, the problems are readily fixed.

MeSH terms

  • Commerce*
  • Data Collection / methods*
  • Humans
  • Internet*
  • Psychometrics
  • Public Opinion
  • Reproducibility of Results
  • United States