Portrayals of mental illness in the media reportedly highlight violence and crime by the 'mentally ill'. Using a discourse analytic approach we investigated representations of 'depression' in the print media in Australia during the year 2000. Unlike other 'mental illnesses', in the case of depression the media stress the need for the protection of the sufferer, rather than others. Three key discourses are identified - the biomedical, the psycho-social and the administrative/managerial - which work to normalise depression by presenting it as beyond the control of the afflicted individual: a consequence of faulty brain chemistry or the product of social conditions. These discourses work together to produce unhappiness as individualised pathology in need of management through biological, psychological or social structural controls.