Healthy Skepticism's new AdWatch: understanding drug promotion

Med J Aust. 2003 Dec;179(11-12):644-5. doi: 10.5694/j.1326-5377.2003.tb05730.x.


The AdWatch section of the Healthy Skepticism website ( aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Advertising*
  • Australia
  • Internet
  • Organizations
  • Pharmaceutical Preparations*


  • Pharmaceutical Preparations