A prospective and retrospective look at the diffusion model

J Health Commun. 2004:9 Suppl 1:13-9. doi: 10.1080/10810730490271449.


In this article we discuss how the diffusion model originally was created, some of the most important ways in which it has evolved over the past 30 years, and its future prospects.

MeSH terms

  • Acquired Immunodeficiency Syndrome / prevention & control
  • Agriculture
  • Diffusion of Innovation*
  • Humans
  • Models, Theoretical*
  • Public Health*
  • Zea mays