The present study investigated developmental improvements in category exemplar generation priming in children from kindergarten to older elementary school age. The strength of categorical links for atypical exemplars increases in this age range, whereas category knowledge for typical exemplars remains relatively stable. Therefore, in comparison with older children, younger children should show less categorical-relational encoding and, thus, less priming for atypical items but not for typical items. This expectation was confirmed in Experiment 1. In Experiment 2, picture versus word format at study dissociated implicit and explicit performance, indicating that the age-related increase in priming for atypical exemplars in Experiment 1 was not an artifact of explicit contamination. The findings suggest that developmental improvements in conceptual priming can be observed when the conceptual knowledge relevant for a given task improves over the age range tested.