Survey: many CEOs overlook PR staff's role in strategic planning

Hospitals. 1992 Sep 5;66(17):34, 36, 38 passim.


Many CEOs say public relations is vital to their hospital's success, but don't give their PR officers a strategic role, a recent survey shows. CEOs with narrow views are "losing a great opportunity," says Richard Norling, president and CEO of Fairview Hospital and Healthcare Services, Minneapolis.

MeSH terms

  • Attitude of Health Personnel*
  • Chief Executive Officers, Hospital / statistics & numerical data
  • Decision Making, Organizational*
  • Hospital Administration / methods
  • Hospital Administration / statistics & numerical data*
  • Interprofessional Relations
  • Planning Techniques
  • Public Relations / statistics & numerical data*
  • Role
  • Surveys and Questionnaires
  • United States