Laser flash photolysis of 1-bromo-1-(4-methoxyphenyl)acetone in acetonitrile leads to the formation of the alpha-acyl 4-methoxybenzyl radical that under acidic conditions rapidly protonates to give detectable amounts of the radical cation of the enol of 4-methoxyphenylacetone. This enol radical cation is relatively long-lived in acidic acetonitrile (tau approximately equal to 200 micros), which is on the same order of magnitude as the radical cations of other 4-methoxystyrene derivatives. Rate constants for deprotonation of the radical cation and the acid dissociation constant for the enol radical cation were also determined using time-resolved absorption spectroscopy. Deprotonation is rapid, taking place with a rate constant of 3.9 x 10(6) s(-1), but the enol radical cation is found to be only moderately acidic in acetonitrile having a pK(a) = 3.2. The lifetime of the enol radical cation was also found to be sensitive to the presence of oxygen and chloride. The sensitivity toward oxygen is explained by oxygen trapping the vinyloxy radical component of the enol radical cation/vinyloxy equilibrium, while chloride acts as a nucleophile to trap the enol radical cation.