To what degree is executive conflict resolution dependent on conflict awareness? A recent study by Dehaene et al. compared neural responses to conflict elicited through either visible or subliminal primes. Despite behavioral conflict effects for both prime types, neural activity in a control network including the anterior cingulate cortex (ACC) was present only for visible primes. Along with other recent results, these findings have important implications for theories on the relationship between ACC, consciousness, and cognitive control.