Exposure to televised alcohol ads and subsequent adolescent alcohol use

Am J Health Behav. Nov-Dec 2004;28(6):498-509. doi: 10.5993/ajhb.28.6.3.


Objective: To assess the impact of televised alcohol commercials on adolescents' alcohol use.

Methods: Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study.

Results: A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%), wine/liquor use (34%), and 3-drink episodes (26%) in eighth grade. The strength of associations varied across exposure measures and was most consistent for beer.

Conclusions: Although replication is warranted, results showed that exposure was associated with an increased risk of subsequent beer consumption and possibly other consumption variables.

Publication types

  • Clinical Trial
  • Randomized Controlled Trial
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Adolescent
  • Advertising*
  • Alcohol Drinking / epidemiology*
  • Child
  • Cues
  • Female
  • Follow-Up Studies
  • Humans
  • Male
  • Prevalence
  • Television*