Matching health messages to monitor-blunter coping styles to motivate screening mammography

Health Psychol. 2005 Jan;24(1):58-67. doi: 10.1037/0278-6133.24.1.58.


This study examined whether providing messages matched to women's monitor-blunter coping styles is effective in encouraging mammography utilization. Female callers to a cancer information hotline were assessed at the end of their regular telephone call and classified as monitors or blunters. A randomly assigned message promoting mammography utilization, tailored for monitors or blunters, was delivered on the telephone, and a similarly tailored brochure and refrigerator magnet were mailed to participants immediately after their call. Women were telephoned 6 and 12 months later to determine whether they had obtained a mammogram. Messages matched to a woman's monitor-blunter coping style encouraged mammography after 6 months more effectively than mismatched messages and were significantly more effective for blunters but not for monitors.

Publication types

  • Comparative Study
  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Adaptation, Psychological*
  • Adult
  • Aged
  • Attitude to Health
  • Breast Neoplasms / diagnostic imaging
  • Breast Neoplasms / prevention & control*
  • Breast Neoplasms / psychology
  • Communication*
  • Female
  • Follow-Up Studies
  • Health Behavior
  • Health Education / methods
  • Health Promotion / methods*
  • Humans
  • Internal-External Control
  • Interviews as Topic
  • Mammography / psychology*
  • Mammography / statistics & numerical data
  • Mass Screening / psychology
  • Middle Aged
  • Motivation*
  • Pamphlets
  • Persuasive Communication
  • Risk Assessment