National Retail Data Monitor for public health surveillance

MMWR Suppl. 2004 Sep 24;53:40-2.


The National Retail Data Monitor (NRDM) is a public health surveillance tool that collects and analyzes daily sales data for over-the-counter (OTC) health-care products. NRDM collects sales data for selected OTC health-care products in near real time from >15,000 retail stores and makes them available to public health officials. NRDM is one of the first examples of a national data utility for public health surveillance that collects, redistributes, and analyzes daily sales-volume data of selected health-care products, thereby reducing the effort for both data providers and health departments.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Disease Outbreaks / prevention & control*
  • Humans
  • Nonprescription Drugs*
  • Population Surveillance / methods*
  • Public Health Informatics*
  • United States


  • Nonprescription Drugs