The role of attitudes and self-efficacy in predicting condom use and purchase intentions

Health Mark Q. 2004;21(3):63-78. doi: 10.1300/J026v21n03_04.


This study examines the condom purchasing and use habits of 256 college students in Norway and English-speaking Canada, and develops a structural equation model to explain condom purchase and use. In the model, intention to purchase condoms is influenced by self-efficacy in condom purchasing, as well as by intention to use condoms. Intention to use condoms is influenced by having a positive attitude toward condom usage and by self-efficacy in persuading a partner to use condoms. The implications for health promotion and social marketing campaigns are discussed.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • Attitude*
  • Canada
  • Condoms / statistics & numerical data*
  • Female
  • Humans
  • Male
  • Norway
  • Self Efficacy*