Recently, [Kunde, W., Kiesel, A., & Hoffmann, J. (2003). Conscious control over the content of unconscious cognition. Cognition, 88, 223-242] used a masked priming paradigm to argue that neither the 'elaborate processing' or the 'evolving automaticity' view can account for the processing of unconscious numerical stimuli. In our Experiment 1 we replicated [Kunde, W., Kiesel, A., & Hoffmann, J. (2003). Conscious control over the content of unconscious cognition. Cognition, 88, 223-242] Experiment 4 and show that with a less demanding mask than that used by Kunde et al., 'elaborate processing' can explain priming results given that there are side conditions to trigger elaborate processing of unconscious stimuli. The second experiment further explores this influence of the masks by increasing the relevance of the symbols by which the mask is composed. The results show that an increase in relevance of the mask is accompanied by a decrease in the priming effect, though there was no significant change in conscious awareness of the prime.