In 2001, the authors published the 360 degrees periareolar approach as a new method for breast augmentation in patients with small nipple-areolar complex diameters. This approach provides an adequate surgical field with an excellent view of the surgical pocket, allowing placement of the implant without damage to either the device or the skin margins. Since its implementation, results have been highly satisfactory, encouraging the authors to expand its indication to other mammary pathologies such as tubular breasts, benign breast tumors, and gynecomastia, conditions for which this method also has proved to be useful.