Mediating social representations using a cartoon narrative in the context of HIV/AIDS: the AmaQhawe Family Project in South Africa

J Health Psychol. 2006 Mar;11(2):197-208. doi: 10.1177/1359105306061180.

Abstract

Using findings from the formative evaluation of the adaptation of the Collaborative HIV/AIDS Adolescent Mental Health Programme (CHAMP) family-based intervention in South Africa, known as the 'AmaQhawe Family Project', the potential role of 'micro-media' using a cartoon narrative for promoting health-enhancing behaviour change is explored. In particular, the cartoon narrative was found to be a useful medium for informing the development and diffusion of health-enhancing social representations that shape the potential for health-related behaviour change.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Acquired Immunodeficiency Syndrome / prevention & control*
  • Acquired Immunodeficiency Syndrome / psychology
  • Adolescent
  • Cartoons as Topic / psychology*
  • Child
  • Communication*
  • Community Mental Health Services / methods
  • Family / psychology*
  • Focus Groups
  • HIV Infections / prevention & control*
  • HIV Infections / psychology
  • Health Promotion / methods
  • Humans
  • Narration*
  • Parent-Child Relations
  • Social Behavior*
  • Social Perception
  • South Africa