Facial aesthetic preferences among Asian women: are all oriental Asians the same?

Aesthetic Plast Surg. 2006 May-Jun;30(3):342-7. doi: 10.1007/s00266-005-0091-3.


Background: Oriental Asians have specific aesthetic priorities. However, a common perception is that expectations from cosmetic surgery are similar. The possibility of different beauty criteria between seemingly similar appearing oriental Asians is not recognized. This investigation aimed to identify where a difference in aesthetic values exists between various oriental Asians.

Methods: The study was based on a survey regarding facial aesthetics conducted with two selected groups: 50 Korean and 50 Japanese women. Preferences regarding the periorbital region, nose, lip features, and overall harmony of the face were surveyed.

Results: Significant differences in preferred beauty features were identified, especially with regard to the periorbital region. Although a supratarsal crease was found to be desirable in both groups, Koreans preferred a larger fold paralleling the lid margin, with elimination of the epicanthal fold. Japanese women desired thinner lips, with more delicate facial features.

Conclusion: The results demonstrate that there is a difference between oriental Asian aesthetic values. Plastic surgeons should be sensitive to different ethnic concepts of beauty and appreciate a range of values rather than assume that all Asians simply prefer "occidentalization."

MeSH terms

  • Attitude
  • Beauty
  • Esthetics*
  • Face / anatomy & histology*
  • Female
  • Humans
  • Japan
  • Korea
  • Lip
  • Nose
  • Surveys and Questionnaires