Segmentation on a shoestring: health audience segmentation in limited-budget and local social marketing interventions

Health Promot Pract. 2006 Apr;7(2):170-3. doi: 10.1177/1524839906286616.

Authors

Michael D Slater¹, Kathleen J Kelly, Rosemary Thackeray

Affiliation

¹ School of Communication, The Ohio State University, Columbus, USA.

PMID: 16637125
DOI: 10.1177/1524839906286616

No abstract available

MeSH terms

Budgets
Community Health Planning / methods*
Focus Groups
Health Behavior*
Health Promotion / economics
Health Promotion / methods*
Humans
Learning
Life Style
Motivation
Persuasive Communication
Program Development
Review Literature as Topic
Social Marketing*